Privacy Policy

1. Who We Are

Swakeleys Estate Limited®
Copthall Road, East Ickenham, UB10 8SD
Registered in England and Wales: 15226087
VAT Number: 462 901 984

Website: https://www.swakeleysestates.co.uk
Email: info@swakeleysestates.co.uk

For the purposes of data protection law, Swakeleys Estate Limited® is the Data Controller.

We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Information We Collect

We may collect and process the following types of personal data:

Information You Provide To Us

  • Name

  • Email address

  • Telephone number

  • Property address

  • Information submitted via contact forms

  • Information provided via live chat

  • Newsletter subscription details

  • Enquiries relating to buying, selling, or letting property

Information Collected Automatically

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Referral source

  • Pages visited and time spent on site

  • Cookies and usage data

Third-Party Tracking & Analytics

  • Google Analytics

  • Facebook/Meta Pixel

  • Website cookies (see separate Cookie Policy)

Users may refuse to supply personal information; however, this may prevent access to certain services.

3. How We Use Your Information

We process your data under the following lawful bases:

Legitimate Interest

  • To respond to property enquiries

  • To provide estate agency services

  • To improve our website and services

  • To follow up on property viewings or valuations

Contractual Obligation

  • To fulfil our obligations when you instruct us to sell or market your property

Legal Obligation

  • To comply with anti-money laundering regulations

  • To comply with HMRC or other legal requirements

Consent

  • To send marketing emails (where you have opted in)

  • To use cookies where required

4. Marketing Communications

If you opt into our mailing list, you may receive:

  • Property updates

  • Market updates

  • Company news

  • Service information

You can unsubscribe at any time by clicking the unsubscribe link or emailing info@swakeleysestates.co.uk.

We do not send unsolicited marketing emails.

5. Anti-Money Laundering (AML)

As an estate agency business, we are legally required to conduct identity verification checks under UK Anti-Money Laundering Regulations. This may include collecting:

  • Proof of identity

  • Proof of address

  • Source of funds information

We are legally required to retain AML records for at least five years after the end of a business relationship.

6. How We Protect Your Information

We implement appropriate technical and organisational security measures including:

  • Secure servers

  • Encrypted communications where applicable

  • Access controls

  • Password protection

  • Secure third-party providers

We take reasonable steps to protect your data against unauthorised access, alteration, disclosure, or destruction.

7. Sharing Your Information

We do not sell or rent personal data.

We may share your information with:

  • Solicitors and conveyancers (where instructed)

  • Mortgage brokers (where requested)

  • AML verification providers

  • IT and website hosting providers

  • Marketing service providers

  • Professional advisers

  • Regulatory or law enforcement authorities (where legally required)

All third parties are required to respect the security of your personal data and treat it in accordance with the law.

8. Data Retention

We only retain personal data for as long as necessary:

  • General enquiries: up to 2 years

  • Client records: 6 years after transaction completion

  • AML records: minimum 5 years (legal requirement)

  • Marketing data: until consent is withdrawn

After this period, data is securely deleted or anonymised.

9. Your Rights

Under UK GDPR, you have the right to:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Request erasure (“right to be forgotten”)

  • Request restriction of processing

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise any of these rights, please contact:
info@swakeleysestates.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

10. Cookies

Our website uses cookies to enhance user experience and analyse traffic.

You are given the option to accept or reject cookies on visiting our site and may change your preferences at any time.

For more detailed information, please refer to our separate Cookie Policy.

11. Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites.

Please review their privacy policies before submitting personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date.

We encourage you to review this policy periodically.

Last updated 02.03.2026